Promote the consumption of fruits and vegetables by making fruits and vegetables easily accessible.
This WELL feature requires the provision and promotion of fruits and vegetables if food is sold or provided.
Consumption of fruits and vegetables is a key component of a healthy dietary pattern for the prevention of chronic disease. However, most individuals around the world do not meet the daily recommended five servings (400 g). The World Health Organization estimated that 5.2 million deaths worldwide were attributable to low fruit and vegetable consumption in 2013. 14% of gastrointestinal cancer deaths, 11% of ischemic heart disease deaths and 9% of stroke deaths globally are also attributable to insufficient fruit and vegetable intake. Greater consumption of fruits and vegetables is associated with a reduced risk of cardiovascular disease, obesity, type 2 diabetes, stroke and certain types of cancers as well as improved weight management. Additionally, eating a variety of fruits and vegetables helps ensure adequate nutrient, micronutrient and dietary fiber intake.
Subsidies to reduce the price of fruits and vegetables have been shown to be effective interventions to increase their consumption. Increased availability of fresh fruit at worksites has been show to improve fruit and vegetable consumption at work and at home, showing that individuals take these healthier habits home. Strategies to increase fruit and vegetable consumption include behavioral interventions such as increased availability and visibility of fruits and vegetables, pricing incentives to lower the cost of fruits and vegetables and promotion and support of community gardens and urban agriculture initiatives.
Increasing the availability and access of fruits and vegetables can support fruit and vegetable consumption.
Ensure Fruit and Vegetable Availability
Choose between the following:
Note: Fruits and vegetables may be fresh, frozen, cooked, canned or dried/dehydrated. 100% fruit juices, 100% vegetable juices, fruits with added sugars, fried vegetables, nuts and seeds and starchy vegetables (e.g., potatoes, corn) do not count toward meeting the requirements.Part 2
Promote Fruit and Vegetable Visibility
If foods are sold or provided on a daily basis within the project boundary, fruits and vegetables meet one of the following requirements:
Placed at eye level or just below eye level.
Placed next to cash registers.
Placed at the end of aisles.
Placed at the beginning of food service lines.
Visible from the main building entrance.
Displayed on countertop, table or other visible surface.
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